Why we couldn't look away
This company began with phone calls we'll never forget. Friends — brilliant, working artists — breaking down at midnight. Chasing payments for shows performed months ago. Wondering whether the art they'd given their lives to was worth the life it was costing them.
Then we listened to the other side — venue owners, wedding planners, event curators — and heard the mirror image: broken commitments, unclear terms, no way to find the right talent. Goa, Mumbai, Bangalore, Gurgaon, Himachal. Same heartbreak, every city.
Two sides, both suffering, both blaming each other — while the real culprit was the infrastructure that no one had ever built between them. We stopped waiting for someone else to build it.
Our mission: build a happier world for everyone — starting by empowering 5 crore+ niche and independent artists in India and beyond — and make creative careers joyful, dignified, and dependable. Not for one generation of artists. For every one that follows.